Consumers expect to see video on every website. 89 million people in the U.S. are going to watch 1.2 billion videos today. Video on a website revs up your search results and speaks directly with your target audience. Smartphones let them watch anytime, anywhere.
Spark knows that what works for traditional media needs a different approach to succeed in the digital world. We understand how to make media that connect with web users in the form of episodic stories, corporate branding messaging and product launches. Short, punchy branded content can produce strong ROI and give you a channel for talking directly to customers in ways previously accessible only to large companies that can afford TV advertisements.
Produce an ongoing series of videos to populate a microsite creating demand for P.F. Chang's new Happy Hours.
Translating the brand essence of P.F. Changs to video—they offer great ambiance, and Asian-inspired flavors "that you crave and just can't get anywhere else."
Created a strategy to deploy seven videos surrounding the offering rolled out over time with three different creative concepts.
Produce a video that would serve as a template for a series of web videos, capturing the unique experiences available at each Ritz-Carlton Hotel.
While every Ritz-Carlton Hotel offers luxury amenities, each hotel is distinctly different and offers a unique experience based on location, staff, and special interests.
Filmed a pilot piece that respected the Ritz-Carlton brand. Created a strategy to create and deploy unique videos over the course of one year.